Great River Road in Wisconsin
All American Road · Prescott, Wisconsin
Two hundred and fifty miles of Mississippi River shoreline from Prescott in the north to Kieler at the Iowa and Illinois corner, through eight counties and thirty-three river towns beneath the bluffs of the Driftless Area — country the last glaciation went around rather than over. Wisconsin's segment of the ten-state Great River Road was raised to ALL-AMERICAN ROAD status in 2021, the Federal Highway Administration's top byway tier and the only one in the state. It is marked throughout by a green-and-white steamboat pilot's wheel, in use since the late 1950s.
Wisconsin Highway 35 and connecting routes, Prescott to Kieler, Prescott, Wisconsin, 54021, United States
A public highway, open year-round. Seasonal closures apply to the stops rather than the road: the Great River Road Visitor and Learning Center at Prescott runs May to October and is closed Mondays; the Lock and Dam No. 4 observation platform at Alma is open April to November only; Villa Louis runs roughly late May to early November. State parks along the route are open 6:00 to 23:00 year-round with a vehicle admission sticker.
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