Rodeo Drive

Promenade · Beverly Hills, California

Three blocks of Beverly Hills between Wilshire and Santa Monica Boulevard that became international shorthand for luxury retail in the 1970s and have stayed there. Most people who visit do not buy anything, which is fine and entirely expected — it functions as an architecture and people-watching street with shops attached.

Rodeo Drive between Wilshire Boulevard and Santa Monica Boulevard, Beverly Hills, California, 90210, United States

Public street, always open. Shops generally 10:00 to 18:00.

Official website

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