World of Coca-Cola
Specialty Museum · Atlanta, Georgia
The company museum of the most widely distributed consumer product on earth, in a purpose-built hall next to the Georgia Aquarium in downtown Atlanta, where Coca-Cola was invented by a pharmacist in 1886 and where the company has been headquartered ever since. The draw is not really the archive: it is the tasting room, where around a hundred drinks the company sells in other countries are on free pour, and the vault that theatrically houses the secret formula. It is a very well-made piece of corporate storytelling and it does not pretend otherwise.
121 Baker Street Northwest, Atlanta, Georgia, 30313, United States
Open daily, generally 10:00 to 17:00 with extended summer and holiday hours; timed-entry tickets, dynamically priced, and cheaper booked online in advance. Closed on a small number of major holidays. Parking is charged separately in the Pemberton Place deck shared with the Georgia Aquarium.
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